We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
See below to find out more about the types of lawful basis that we will rely on to process your personal data.
We do not use your information for automated decision making.
Generally, we do not rely on consent as a legal basis for processing your personal data except in those circumstances set out in the table below relating to sending direct marketing communications via email or as otherwise set out in this privacy notice. You have the right to withdraw consent to marketing at any time by following the links on any marketing message sent to you or by contacting us.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose / Activity
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Type of data
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Lawful basis for processing including basis of legitimate interest
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To communicate with you in connection with our products and/or services, for example, responding and dealing with your enquiries and requests
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(a) Identity
(b) Contact
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(a) Performance of a contract with you where you are a sole trader or a general or limited partnership
(b) Necessary for our legitimate interests where you are acting on behalf of a company or a limited liability partnership (LLP) (to enable us to assist you and provide you with the best possible service)
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To deliver products and/or services to you where we have contracted directly with you or to deliver products and/or services to your company/LLP where you are acting on its behalf
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(a) Identity
(b) Contact
(c) Financial
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(a) Performance of a contract with you where we have contracted directly with you as a sole trader or a general or limited partnership
(b) Necessary for our legitimate interests where you are acting on behalf of a company or an LLP (to enable us to perform the contract entered into with your company or LLP and provide the best possible service)
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To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
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(a) Identity
(b) Contact
(c) Technical
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(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal or regulatory obligation
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To use data analytics to improve our website, products, services, marketing, customer relationships and experiences
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(a) Technical
(b) Usage
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Necessary for our legitimate interests (to define types of customers for our products and/or services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
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To make suggestions and recommendations to you by email about business services that may be of interest to you/your business
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(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Marketing and Communications Data
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(a) Your consent to the processing where you are a sole trader or a general or limited partnership and have not bought (or negotiated to buy) a similar product or service from us but you have specifically requested information from us
(b) Necessary for our legitimate interests (to develop our products and services and grow our business) where (i) you are a sole trader or a general or limited partnership and have bought (or negotiated to buy) a similar product or service from us and have not opted out of marketing messages or (ii) you are a representative of a company or an LLP which is an existing customer of ours and have not opted out of marketing messages
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To compile analytical data regarding applicant diversity
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(a) Identity (b) Contact (c) Special Category
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(a) Analytical for internal monitoring of applications only
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We have set out below further information on the meaning of each of the legal bases for processing set out in the third column of the table above:
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to provide the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
Consent means processing your personal data where you have provided a freely given, specific, informed and unambiguous indication of your agreement to us processing your personal data.